The name of the game in real estate is location. There’s a reason some say, “location, location, location” – because it is so important. When preparing a home for sale, agents typically are dealing with a whole lot of logistics and people. Managing painters, landscapers, handymen, stagers and photographers take up time – and, too often, marketing your home’s location gets overlooked. However, many home buyers are new to the area in which they’re looking and have lots of questions about your home’s location. If they are able to get excited about the location, they will make better offers!
Great amenities around your home may include award-winning schools, shopping centers, specialty stores, movie theaters, restaurants, community parks, community pools, and great freeway access. The more of these that you and your agent are able to present to a buyer, the better.
Another appealing factor in a location is proximity to great employers. If your home is near big employment centers or if big employers are moving into the area, those can be great avenues for marketing your home. Buyers prefer shorter commutes, so there should definitely be a plan to market this aspect to any job seekers in your area.
There can also be negatives to your location such as issues with the local schools, extra commute times to work, or proximity to harmful and/or noisy roads. Rather than ignore these, it is important to address them and come up with solutions that will work for the buyer. While actually fixing some location issues may not be possible, it is usually possible to find alternate solutions to satisfy a buyer.
Summing up: one of the most important skills a real estate agent will bring to a seller is the ability to market location. Do you want to learn more? Contact us at www.ThompsonGroupAZ.com or 602-753-0177 today!