Selling for Top Dollar – Getting Tons of Exposure

The day is here! You need to sell your home. The next steps are to find a real estate agent familiar with the Phoenix MLS, put your home on the market, and negotiate a contract. The #1 rule in selling your home is to get your home Tons of Exposure. The more exposure you get for your home, the more potential buyers, and the faster the sale and a higher sales price for your home.  Seems simple, right? Well here are a few things to consider when going to market:

Focus Local and Worldwide. Recently, our team got call from another state about one of our listings. The buyer – who happened to have cash for a purchase – found one of our listings on the internet. Unable to find a local Phoenix Real Estate agent, the buyer called us directly to purchase the home. The buyer said, “Your home is beautiful!” While our seller took credit for the beautiful home, we took great pride in showcasing the home with our elite marketing plan.

Focus on the Internet. The internet has huge potential to market our listings, but can also be very risky. While allowing agents to showcase a home’s best features, the internet can also make a home look very bad. Dark pictures, pictures of small rooms, pictures of the commode, and even the lack of any pictures will dissuade buyers from looking at your home. The presentation of a home over the internet should entice a buyer’s interest to see more of the home by scheduling a showing.

Focus on the Phoenix MLS. The Phoenix MLS allows home owners and agents to add lots and lots of features. Important upgrades like granite counters, RV gates, energy efficient upgrades, cul-de-sac lots, vaulted ceilings, etc. are very important to buyers. And may buyers and buyers’ agents will search for these important upgrades on the internet and the MLS database. Every time a buyer searches for features, and finds your home, the buyer is likely to want to see inside your home.

Don’t Forget Traditional Advertising. With iPhones, tablets, and many other tech devices, it may be easy to forget the traditional advertising. However, traditional advertising is still very successful for attracting buyers. Newsletters, Just Listed notices, and color flyers are still huge for getting the attention of buyers. While younger buyers under the age of 30 will start their search for a home on the internet, many older buyers will start their search with the newspaper or from items received in the mail. On a daily basis, many Phoenix Homes for Sale can be found in the local paper.

A great marketing plan includes aspects of all these items and any other ways of getting buyers to see your home. Remember, the name of the game is exposure, exposure, exposure. Do you have more questions? Do you want to learn more about this or other ways to get the most money from the sale of your Phoenix Arizona Homes? We can help! Contact us at (602) 753-0177 or info@ThompsonGroupAZ.com.

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